When and How Does Google Adsense Pay?

Google Adsense pays publishers based on the revenue generated from their website/blog ads. The amount of money a publisher will receive will depend on the CPC (Cost-Per-Click) of the ads displayed on the publisher’s website (it may vary from niche to niche).

The CPC is determined by the advertiser and can vary depending on the topic or niche of the website or blog where the ads are being displayed. For example, ads related to finance or insurance will generally have a higher CPC than ads related to music or fashion.

In most cases, Google AdSense pays out earnings on a monthly basis, with payments being made around the 21st of each month. However, there are some cases where google may withhold payments if they suspect that a publisher has engaged in fraudulent activity or due to some other issues, it can be delayed.

If you are a google adsense publisher, it is important to be aware of the terms and conditions that you agreed to when you signed up for the program. Violating these terms can result in google suspending or even terminating your account, which would mean that you would no longer receive any payments from google.

google adsnese terms and conditions

These terms could be little bit different from country to country, you can check for your by selecting your country from drop down menu.

What do I need to set up?

Before getting started, you will need to set up a google AdSense account and add the google AdSense tracking code to your website header. Once you have done this, their team will review your website; it may take up to 14 days; once approved, AdSense will begin serving ads on your site, and you will start earning money based on the CPC of the ads.

It is important to note that google Adsense will only pay out earnings once the balance in your account reaches $100. If you do not generate enough revenue to reach this amount within a month, your earnings will carry over to the next month until the balance reaches $100.

Here are the main things you need to complete before getting paid. I have also attached the video by the Adsense team below.



Confirm your personal information

It is important to confirm your payment address and payee name before you submit a request. If there’s any correction needed, please change/correct it before proceeding to ID verification.

Verify your Identity

You will be asked to verify your identity before you proceed. This means that in order for adsense to process any transactions, it is necessary for you first provide documentation verifying who you are and where from you by providing the image of your proof of address and name. Here are doucments that adsense currently accept for identity verifaction

  1. Passport
  2. National identity Card (Must Be In English)

PS: Identity Verification is not for all countries, Typically AdSense usually don’t ask for address verification after identity verification.

Verify Your Address

Adsense does verify its publishers by sending a PIN – Personal identity Number. AdSense does send it to your address (given at the time of signup) once you reach 10$ balance in adsense. Once you receive the letter you have to add that 6 digit number in your adsense so they verify your address and proceed for further payments.

AdSense Tax Form

Google adsense earnings are considered to be taxable income in most countries. This means that you will need to report your google adsense earnings on your tax return and pay taxes on the money that you have earned.

Google adsense will not withhold taxes from your earnings, so it is up to you to make sure that you set aside enough money to pay your taxes.

You should also keep in mind that google may be required to withhold taxes from your earnings if you are located in certain countries. For example, google is required to withhold taxes from google adsense earnings for publishers who are located in the United States, Brazil, or Japan.

If google withholds taxes from your earnings, you have to fill the tax form, here is a step by step guide about filling out tax form by google itself.

Payout Method

Google offers two different payment options for google adsense publishers . The first option is to be paid via check, which will be mailed to the address that you have on file with google. The second option is to be paid via electronic transfer, which will deposit the funds directly into your bank account.

Which payment option you choose is up to you, but most people prefer to be paid via electronic transfer because it is faster and easier than waiting for a check to arrive in the mail.

Here are steps to setup your payout method!

  1. Login to Your Adsense Account
  2. Look for payment option from left sidebar and click on payment info.
  3. Click on Ad Payment method
  4. Add your bank or either fill out the required details for check.
  5. You can also select that method as primary by clicking on “select that as primary payment method’
  6. Click on save button

Understanding Adsense Balance

For new publishers at adsense it is bit difficult to understand how does adsense balance work. In Fact, When I started back in 2015 i was also confused, Let’s look into this step by step.

Estimated Earnings – Homepage

Main Screen/Homepage does show the estimated revenue that you are generating on daily basis. it consist of 4 reports by default.

  1. Today so far (The revenue you have generated for the current day)
  2. Yesterday (The revenue you have generated last day)
  3. Last 7 days
  4. last 28 days

If your current balance is 0, or its less then or even different from last 28 days stats don’t be worried! let’s understand why current balance is 0 or different from main balance.

Current Balance – Finalized Earning

On 1st of each month adsense does finalize the earning, these are the earning which are supposed to be paid out to you by the 21st of month! E.g The revenue you generated during January will be finalized and displayed in current balance by February 1st.

Last Payment

This Indicates the amount of revenue that you got paid last time!

Invalid Traffic Balance

These are the earning which is said to be invalid due to invalid click/ accidental clicks, you can see them in adsense payments reports.

What can I do if I didn’t receive my payment?

If you are expecting a payment from google adsense and you do not receive it on the expected date, there are a few things that you can do.

First, you have to make sure that your google adsense account is still active and in good standing. If google has suspended or terminated your account, you will not receive any payments from them.

You also have to double check that the balance in your google adsense account is at least $100. If it is less than this amount, google will not issue a payment until the balance reaches $100 (current balance).

If you have checked these things and you still have not received your payment, you can contact google adsense customer support for help.

Do I get a payment receipt or invoice from AdSense?

Yes, google adsense will send you a payment receipt or invoice each time they issue a payment to you. This receipt will show the date of the payment, the amount of the payment, and the method of payment (check or electronic transfer).

The payment receipt or invoice can be used for tax purposes and will help you keep track of your google adsense earnings.

Last Words

So yeah, that’s Adsense payment guide: based on my personal experience.

Now I’d like to hear from you.

Is there anything that i have missed or should have covered or even needs to be correct?

Share your thoughts in comments below.

Is there a specific date for monthly AdSense payments?

AdSense Usually Pay between 21st to 26th of the month after finalizing the payment.

Does Google AdSense pay on Saturdays?

Yes, on Each 21st AdSense initiate payments to its publishers even if its Saturday or Sunday.

AdSense payment unsuccessful. When will Google retry payment?

If the payment was unsuccessful you will get paid during the next cycle in next month.

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About The Author

Shujahat Ali

Shujahat Ali

A blog scientist by the mind and an entrepreneur by heart. Life Motto: Life is Short, Smile while you still have teeth's.

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